Soundbyte Psychology

‘If you’ve seen one, you’ve seen them all.’ Or so goes the saying. This is especially true in corporate franchises, which create clones of stores for their customers. A new opening is just more of the same, except that it has now taken that space in existence and filled it with something that is not new at all. This is how the world becomes smaller, when the finite space of the world is filled, more and more, with ‘just more of the same’. This danger comes at a cost of losing the world itself, until only uniformity with less variety remains. Shop independent.